Customers Marketing of Green Food Products by Dr. Mehdi Noursina, Associate Professor & Seyedeh Sharmin Amir Hoseini To download book abstract please use This Link

Effective Strategies of Collecting Bank Receivables by Dr. Mehdi Noursina, Associate Professor & Mahya Karimnia To download book abstract please use This Link

AbstractThe purpose of this study was to identify and rank the factors affecting the attraction of tourists in the mountainous region of Tochal in north of Tehran. The research method is descriptive-survey and is applicable to the target. The statistical population of this research includes experts (faculty members and managers). According to the decision sampling plan, there are 10 of them, and customers and tourists who use the resort's resort area, whose number is unlimited, and with the help of the Cochran formula, the sample size is 384 people, and it is a simple random sampling Used. The Delphi questioaire was used to identify the factors and the researcher-made questioaire for ranking. Both of the validity of the questioaire were confirmed and its reliability was measured by Cronbach's alpha coefficient. In order to identify the influential factors, a Delphi-based identification test was conducted during two stages of screening and finally, the experts identified the criteria in the research background in three criteria and 18 sub-criteria influencing the attraction of tourists in the mountainous region of Resort, in three major criteria and 22 The subscales were consensus. Then, with the help of the information obtained from the questioaire provided to the tourists, with the second-order confirmatory factor analysis, the correlation coefficient of each factor was tested and these factors were ranked and the significance of each of the factors Rankings in order